.direct-cleaning-editorial .direct-hero h1 {
  max-width: 16ch;
  font-size: clamp(2.45rem, 4vw, 3.6rem);
  hyphens: none;
  overflow-wrap: normal;
}

.direct-hero .niche-hero-media { position: relative; }
.direct-hero figcaption {
  position: absolute;
  right: 12px;
  bottom: 12px;
  padding: 7px 11px;
  border-radius: 10px;
  color: #fff;
  background: rgba(17, 37, 62, .78);
  font-size: .78rem;
}

.direct-manifesto, .direct-case {
  padding: clamp(25px, 5vw, 64px);
  border-radius: 28px;
  color: #fff;
  background: #173f73;
}
.direct-manifesto .section-kicker, .direct-case .section-kicker { color: #d9b55d; }
.direct-manifesto h2, .direct-case h2 {
  max-width: 20ch;
  margin: 8px 0 20px;
  color: #fff;
  font: 700 clamp(2.2rem, 4vw, 3.5rem)/1.03 var(--lc-display);
}
.direct-manifesto p, .direct-case p { max-width: 75ch; line-height: 1.7; }
.direct-manifesto blockquote {
  max-width: 26ch;
  margin: 30px 0;
  padding-left: 22px;
  border-left: 4px solid #d9b55d;
  color: #fff;
  font: 700 clamp(1.65rem, 2.6vw, 2.5rem)/1.15 var(--lc-display);
}

.direct-comparison { gap: 18px; }
.direct-comparison > h2, .direct-examples > h2 {
  grid-column: 1 / -1;
  margin: 0;
  color: var(--lc-ink);
  font: 700 clamp(2rem, 3.2vw, 3rem)/1.08 var(--lc-display);
}
.direct-comparison .content-card h3, .direct-examples .content-card h3,
.direct-process h3 { color: var(--lc-ink); font: 700 clamp(1.55rem, 2.3vw, 2rem)/1.1 var(--lc-display); }
.direct-comparison-note { grid-column: 1 / -1; margin: 0; color: var(--lc-ink-soft); }

.direct-checklist ol { display: grid; gap: 10px; margin: 22px 0 0; padding: 0; list-style: none; counter-reset: question; }
.direct-checklist li {
  counter-increment: question;
  display: grid;
  grid-template-columns: 44px 1fr;
  gap: 2px 12px;
  padding: 15px;
  border: 1px solid var(--lc-line);
  border-radius: 14px;
  background: #fbfaf7;
}
.direct-checklist li::before {
  content: counter(question, decimal-leading-zero);
  grid-row: span 2;
  color: #a65d37;
  font-weight: 800;
}
.direct-checklist li strong { color: var(--lc-ink); }
.direct-checklist li span { color: var(--lc-ink-soft); }

.direct-process-grid { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 14px; margin-top: 22px; }
.direct-process-grid > div { padding: 20px; border: 1px solid var(--lc-line); border-radius: 16px; background: #fbfaf7; }
.direct-process-grid h3 { margin: 12px 0 8px; }
.direct-process-grid p { margin: 0; }
.direct-step { display: inline-grid; width: 36px; height: 36px; place-items: center; border-radius: 50%; color: #fff; background: #173f73; font-size: .8rem; font-weight: 800; }
.direct-process-note, .direct-case-limit { font-weight: 700; }

.direct-examples { grid-template-columns: repeat(3, minmax(0, 1fr)); }
.direct-examples .content-card { height: 100%; }
.direct-case { display: grid; grid-template-columns: minmax(0, .8fr) minmax(0, 1.2fr); gap: clamp(20px, 4vw, 48px); background: #283846; }
.direct-case-body p:first-child { margin-top: 0; }
.direct-where .cta { margin-top: 22px; }
.direct-sources { padding: 10px 4px 30px; color: var(--lc-ink-soft); font-size: .88rem; line-height: 1.6; }
.direct-sources p { margin: 0; }

@media (max-width: 860px) {
  .direct-cleaning-editorial .direct-hero h1 { max-width: none; font-size: clamp(2.2rem, 8vw, 3.15rem); }
  .direct-hero .niche-hero-media { min-height: 350px; }
  .direct-manifesto, .direct-case { border-radius: 22px; }
  .direct-case, .direct-process-grid { grid-template-columns: 1fr; }
  .direct-examples { grid-template-columns: 1fr; }
}